Designing a tracker you would choose to wear.

Most trackers are designed to be hidden. A plastic lump under the chin, a colour chosen by a factory. We began from the opposite question: what if the technology were the most beautiful part of the collar.

Thirty millimetres

The medallion is the size of a coin. Small enough to sit flush against the leather, large enough to hold the electronics and a battery that lasts. Every millimetre was argued for.

Matte, never glossy

A matte ink finish hides scratches from daily life and keeps the piece quiet. The ROVE icon is engraved, not printed, so it never wears away.

Worn two ways

Flush for everyday walks, or hanging like a tag for dogs who prefer it. The same piece, the same calm.